How is kindness a bad thing? I thought that was universally agreed to be a good message to have in a piece of media. I guess the excuse is they don’t want media to have messages at all but like, how would you even have a movie where the hero has no values that they stand for?
A few slaps on the butt (assisted by a carpet beater when the occasion demands it) will usually do it. At least that’s how my mom did it with us.
“You! Have! To be! Good! To! Your! Sister/neighbor/dog!”
(EDIT: /s if not clear)