Just reiterating what others have said but… if you have an IP you like and want more of it in the future (regardless of medium!) then its success in any other medium will likely impact whether or not you get more.

Unfortunately, we live in a world where:

• Money matters more to most IP holders than the IP itself

• New IP is seen as risky

• Those in charge don’t have to take responsibility for their failures

If there is a commercial failure of an IP, there is a good chance that its failure will be seen as the IP generally failing or falling out of poluarity instead of the failure to best utilize the IP that likely occurred. As a result, priorities will often shift away from the IP to something else in all mediums (ex. ASOIAF/GOT). Unless the IP is absolutely gangbusters in all other mediums, it will suffer. Similarly, success will likely lead to more utilization of the IP in any medium.

It’s unlikely that the IP owner will sell or license the IP in the near future because at one point it was popular and new IP is hard to make. It would be better to hoard IP and maybe try again in a decade when they need a trick up their sleeve. Plus, another failure might damage the IP even more.

Admittedly, I’m not attached to any brands or IP in particular and so I’m not invested really. I just makes me a little sad when some IP I thought well of has this happen… or when the person who benefits from the IP turns out to be a person I’d rather not give money to. Occasionally I’ll ponder what might have been if things had gone differently and feel a little bad.

the same process

It doesn’t necessarily involve the middle man, who is ultimately the bigger fish that enshittifiers are looking to land. I think that’s relevant. Enshittification’s process involves capturing both a “retail” user base and a business user base and then squeezing both.

Edit. Enshittification is layered and more specific to industries and markets that are not inherently profitable. It starts with seed money being burned for that initial user base and fucks over everyone up and down the chain because the business is not really profitable otherwise. Skimp/shrinkflation is more about squeezing more profit than you are already making.

I’ve see it used a lot recently to describe the general degradation of quality in service of increasing profits. I think technically, it is not enshittification. Below is my general definition of the process enshittification describes. Repost from another comment.

1. Attract users/customers with high quality services/products to create a captive/dependent user base.
2. Attract business customers (ex. advertisers or businesses that can benefit from access to the user base in some way) by offering them high value services by fucking over your captive user base create a captive/dependent busiess customer base.
3. Fuck over your captive business customers to increase your own profit.

A word that includes the word “shit” in it has a very nice ring to it when describing things getting generally shittier in favor of profit. I suppose language can evolve rapidly and things mean what people believe them to mean.

Edit: As per Wikipedia’s Shrinkflation Entry:

Skimpflation involves a reformulation or other reduction in quality.

I see skimpflation as a form of shrinkflation. The idea is still that the price stays the same but to try and hide the cost increase from the customer they give you less. I guess fewer strawberries per “smoothie” is even more subtle than fewer ounces of the original “smoothie” formula per bottle.

To be a pedantic asshole, technically enshittification is meant to refer to online services that follow an inevitable process of…

1. Attract users/customers with high quality services/products to create a captive/dependent user base.
2. Attract business customers (ex. advertisers or businesses that can benefit from access to the user base in some way) by offering them high value services by fucking over your captive user base create a captive/dependent busiess customer base.
3. Fuck over your captive business customers to increase your own profit.

Admittedly, I see enshittification used colloquially meaning basically “business found a way to fuck over its customers more than usual to increase their profit”. Perhaps that is what you mean by “General enshittification”.

Most big game corps just shutter studios, usually letting them know via the grapevine after a board meeting or twitter post…