Does it matter though? You can put it as a failure that got so bad Valve eventually cancel it, or you can put it as a product that got good from countless iteration. Its kinda like glass half empty half full kind of situation which eventually doesn’t really matter.
It is. “From failed product to global success” will also drum up a positive vibe about this particular hardware. What i meant by it is it doesn’t really matter if the previous iteration is a failure, what people really care and what’s important is the current iteration and what Valve learn from their past mistake, and the marketing team of Valve know exactly that. It’s marketing after all, turning negative vibe to positive one is part of the marketing strategy.
Going from YouTube comments on gaming channels that don’t focus on PC gaming or Linux, I don’t think many people remember the first Steam Machines from 10 years ago.
The goal of marketing is to get as many people as possible to be aware that a company’s product exists. These articles are doing just that, for free.
Initial sales will probably take a hit bc of the negative articles. I don’t think they’re being written bc valve decided to stick with the same name though. The articles are probably being written bc negative headlines get clicks.
If the new steam machine proves to be a solid product this time around then gamers are going to buy it. If it’s such a solid product that it manages to turn a product line that was once associated with failure and negativity into a product line that’s associated with success and positivity then I really can’t think of anything better the new steam machine could do for valve’s brand. The (hypothetical) articles comparing the huge (hypothetical) success of the new steam machine to the dramatic failure of the past will also be a bit easier to write a headline for. More free marketing.
Does it matter though? You can put it as a failure that got so bad Valve eventually cancel it, or you can put it as a product that got good from countless iteration. Its kinda like glass half empty half full kind of situation which eventually doesn’t really matter.
Ask anyone who works in marketing if branding is important.
It is. “From failed product to global success” will also drum up a positive vibe about this particular hardware. What i meant by it is it doesn’t really matter if the previous iteration is a failure, what people really care and what’s important is the current iteration and what Valve learn from their past mistake, and the marketing team of Valve know exactly that. It’s marketing after all, turning negative vibe to positive one is part of the marketing strategy.
Going from YouTube comments on gaming channels that don’t focus on PC gaming or Linux, I don’t think many people remember the first Steam Machines from 10 years ago.
The goal of marketing is to get as many people as possible to be aware that a company’s product exists. These articles are doing just that, for free.
Initial sales will probably take a hit bc of the negative articles. I don’t think they’re being written bc valve decided to stick with the same name though. The articles are probably being written bc negative headlines get clicks.
If the new steam machine proves to be a solid product this time around then gamers are going to buy it. If it’s such a solid product that it manages to turn a product line that was once associated with failure and negativity into a product line that’s associated with success and positivity then I really can’t think of anything better the new steam machine could do for valve’s brand. The (hypothetical) articles comparing the huge (hypothetical) success of the new steam machine to the dramatic failure of the past will also be a bit easier to write a headline for. More free marketing.