I keep noticing that in non ad cluttered UIs and searches my eyes automatically go to the secondary information sometimes making me miss the primary information.

Someone will say “click on “name” element” and I’ll search for it but miss it even though it’s the most “eye catching” thing. Or I find I open the link a few down from the top one even if it’s not sponsored.

The mental filter to find good information hiding in a sea of dominant splashy advertisements has resulted in a reduction in my performance in processing well meaning eye catching designs meant to guide me to useful information.

Has anyone else experienced this?