This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
Imagine …
THIS IS SP…
Insert unskippable ad here.
ARTA!
firefox and uBlock Origin. I don’t see ads. Fuck Google and their AI.
Just imagine coming up with shit like this being the only job you can find and not jumping off a building instead.
Why do you need “AI” for this? That is something that can be done client side on a 30 year old phone without sweat if you already have a list of timestamps and number of engagements for a video?
I was at Google when they announced that only AI-related projects would be able to request increased budget. I don’t know if they’re still doing that specifically, but I’m sure they are still massively incentivizing teams to slap an “AI Inside” sticker on everything.
30 year old phone
I’d like to see you try:
Done, but the dial up is going to take a while for the reply
Firefox X UBlock Origin X Sponsorblock X Bring Back Youtube Dislike. Thank fuck for those Devs.
The removal of YouTube dislike is still fucking infuriating to me. I get it: now I have to watch the video to find out if it’s a piece of shit, and that’s exactly what they want, but holy fuck what a shitty decision designed to waste my time and maximize their chances to flash an ad in my face.
A guy I know started selling AI push notifications.
Your app signs up for his service, and he uses what’s essentially ChatGPT to find the best time slot to send you custom push notifications. That’s just his third party service working with limited data and system access.
Just imagine when Google and Apple start selling that as a service integrated to the OS.
How to ensure huge swathes of the population will never ever buy your product out of sheer spite
That number is still SIGNIFICANTLY less than those who won’t do anything. Us using ad blockers doesn’t even account for a percentage of what they rake in from those without them.
Enough is never enough.
So I’m sure this will just cause more people to use Ublock and other ad blocking services if that one fails. Maybe this will cause more people to look into making their own Peertube instances. But who am I kidding, normies usually don’t like hosting communities themselves…
Maybe this will cause more people to look into making their own Peertube instances. But who am I kidding, normies usually don’t like hosting communities themselves…
The “normies” don’t even know what that means. I get this platform is full of techy people and out of touch with the typical technology user, but Holy shit this is on a whole different level.
Wow big congratulations to the corporate ghoul who thought this up. Thanks for making our world a shittier place.
Any product that advertises on YT is one I avoid
The actual ads I don’t have any strong feelings about, the ones sponsoring creators are the ones I look at sideways.
Why can’t they just place the ad at the beginning of the video, Spotify gives you X free uninterrupted songs to listen to after listening to 1,2 adds. Why can’t they just follow that model
Am I the only one still not seeing ads on YT with Ublock?
YT becoming shittier and shittier with ads is why I’ve changed to downloaders instead. No ads.
Same here. Ublock Origin for the win!
I think it’s funny that Google thinks putting an ad in when someone is most engaged with a video will be an effective advertising technique. So someone’s going to be absorbed in the video, be presented with an ad while engaging with it and be happy that they were interrupted to be served an ad? Sounds like a great formula for pissing off your users.
For YouTube, viewers aren’t the users, advertisers are.
It’s the same idiotic MBA reasoning that keeps bringing the popup back in some new form every few years. No, it wasn’t the technical implementation of the delivery mechanism we were upset about, you absolute fucking morons.
It’s always jarring loading a news site without ad blocking. The whole thing just seems cancerous, and that’s before you can even start reading the story.
I recently switched phones and forgot I didn’t have an adblocker installed yet. Clicked on an article and holy shit the modern mobile web is a toxic hellscape without it…
Yeah let’s just do an ad break during the most interesting part of EVERY video. Sounds amazing… not
Yes but… YouTube its maybe the One and only online service that have no competition so… They dont really care
Right when the guitar solo hits
