

Yes, beauty standard is historically pretty high in the case of women. The whole women beauty industry make profit off of manufacturing insecurities about their appearance. Worse happen when Aesthetics becomes priority over Health. News related to ozempic (weight loss drug) death has become a common occurrence in the recent years.
Heuristics is a good device but it doesn’t work with lookism. For example - Baldness isn’t a conclusive evidence for a person to be considered unsafe or ill natured. We can’t determine everyone’s nature by just their looks. “Looks can be deceiving” is a good phrase.