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Just like MS’ shareholders did. Most of these big companies don’t need to at the moment given how successful they are under the current system but eventually they will.

There is no logical reason not to hold BTC on your balance sheet over short duration US treasuries. One is an appreciating asset that has been growing at 50-60% per year since inception, while the other can’t even keep up with inflation. And Trump has made it patently clear only four months in office that the US and the entire dollar system can’t be trusted anymore. Hence more and more foreign countries and entities moving their capital out of US stocks/bonds and into gold, international equities, bitcoin, etc.