They have a big IRL ad campaign in major US cities. See https://mullvad.net/en/blog/advertising-that-targets-everyone
These ads certainly aren’t the worst, but they’re still a bit misleading. Using a VPN is not going to prevent tracking in general. Your phone apps will still send GPS data to all the same places. Web sites will still use all the same cookies. Facebook is still gonna be Facebook. 🤷
That said, Mullvad does include domain-based ad and tracker blocking with their DNS server (which is free and available to the public, btw), and that’s also optional on the VPN, so it does help to a point.
(Pinging @countrypunk@slrpnk.net to avoid double-replying. )
Related feature on my wish list: I’d love a way to basically fork a feed based on regex pattern matching. This would be useful for some premium feeds that lump multiple podcasts together. For example, one of my Patreon feeds includes three shows: the ad-free main feed, the first-tier weekly premium feed, and the second-tier monthly premium feed.
I don’t want to filter them out because I DO want to listen to all of them, but for organizational purposes I don’t want them lumped together. I’d prefer to display these as two or three separate podcasts in my display.
Another example is the Maximum Fun premium BoCo feed. They include the bonus content for ALL their shows (which is…a lot) in a single feed. I only listen to about half a dozen, and even that is a bit of a mess in one feed!