I have yet to see any marketing for Bluesky. The fediverse still takes effort, even if it isn’t necessarily complicated.

Bluesky is far more user friendly and that’s why the people are going there. I get it, y’all love federation and ActivityPub, but no one wants to pick an instance, much less read a manifesto on decentralized social media. (Frankly, Lemmy has much of the same issues.)

I have had a Mastodon account since Elmo Muskrat bought Twitter, but it’s practically useless as few outside some specific IT-oriented users are on it. I got Bluesky, and it’s been way better as it attracts a larger variety of people.