Improve user experience?
I don’t give a flying fuck if a web page loads .5 seconds faster.
What u care about is an interface that works, has labels instead of symbols, that doesn’t change every month trying to be more minimalist.
A bank website doesn’t need my browser history or my charges to Amex or what pets I have or what car I drive or the color of my bedroom. But they want all that and a mobile phone number to tie it all up with a common index. VoIP numbers are refused because they change too often.
That’s what pisses me off
Anonymity is impossible with enough data to put together a profile.