Surely you’re aware of the embrace, extend, extinguish corporate strategy.

People only get to decide what they want from their platform until facebook starts extending the spec. Then your client will become incompatible with some posts, and so on and so forth.

In summary, it’s a threat to the platform itself.

People were such dimwits about it though. Even if you had a security guard at the entrance to every shop challenging people to wear properly fitted n95s, I’m certain heaps of people would remove it after they walked past just on principle.