Hotels are paying the price… for using AI tools they know are making inaccurate commitments to customers.
Think more Expedia and booking.com, sites that thr hotels have no say over.
I worked Expedia for a while, and there is a complete disconnect between them and hotels. Hotels offer spare availability, we sell it, but customer shows up and the room is gone. Our service showed it but maybe the hotel had already sold it and we were out of date, maybe the room definition wasn’t correct. So the hotel says they can’t do anything, call Expedia. Expedia doesn’t want to give back money so they fuck around with horrible customer service. The customer blames the hotel.
It’s why I never recommend third party booking sites anymore. Book directly with the hotel. Get the loyalty program with the hotel. Yes maybe Expedia saves you 20 bucks a night, but your experience will be guaranteed with the hotel. Expedia can’t make those promises.
Hotels contract with Expedia. They can choose not to.
Correct, as I said I worked there. However not going through them also closes you off to massive amounts of business. The alternative is that those rooms go empty and nobody stays there costing the hotels massive amounts of money. Some money is better than none.
Then they are making the business decision to accept more business thry Expedia, etc, at the cost of being misrepresented and having to deal with the fallout. Their choice.
^= this guy doesn’t understand how capital captures the market
That would be the point of the article, yes.
In a perfect world, you are correct. But our world is far from perfect.
Book directly with the hotel
my boss always does this now, she learned her lesson ‘the hard way’ about third-party sites years ago.
I feel like everyone thinks those sites are really great until they get burned badly.
Some hotel make discount specially if you’re booking directly. Expedia and such are just useful as browser. If I can’t book directly, I avoid the hotel
And some do parity checks to be sure they are priced similarly across all 3rd parties. But apparently booking has an outsized influence on what discounts you can apply compared to what you advertise through booking.
no they arent. all you had to do was read the article. hotela arent using the ai
They contract with Expedia, etc, knowing how those middle-men are representing them.
And from whom are the hotels going to seek compensation for this fraud that has been perpetrated on them?
Are they going to pursue the perpetrators? Of course not. Will they lobby the government for some form of compensation? Oh quite possibly. Will they “pass the costs onto consumers”? You’d better believe it.
Working. As. Intended.
Except if you can legally prove this we wouldn’t need to pop the AI bubble we could sue them into the ground because its designed to lie to you.
Human sales droids do that all the time too. “Why yes, we’ll do a full vulnerability assessment on a class B network for you for less than $1000”
