I recently had need to buy a thermal camera. I wanted to buy a good quality one that would last a long time without spending £1000’s on some overkill industrial device. I looked for online stores that aren’t amazon, but I couldn’t really find any named stores/brands that I’d heard of selling decent ones. So I tried to search for reviews, but literally every review either had affiliate links trying to get me to buy the expensive ones on amazon, or was a literal ad on youtube disguised as an indie review with sub-10k views from some nobody channel. So I reluctantly looked on Amazon, and as usual a load of the reviews there are ai-generated and I have no real idea which products are actually good, and there are a thousand knock-off cheapo products from alphabet-soup companies with names like AXLGOFN, which I’m not remotely interested in.

I eventually managed to find and buy a decent camera, and it was the same price on amazon versus some other site I hadn’t previously heard of, so I bought it on the other random electronics site.

But, my question is more broad: how do you navigate the online hellscape? Do you have a philosohpy or strategy about how to navigate a market you know nothing about and pay a sensible price for a good product without getting scammed? This experience just seems to be normal now, and it’s exhausting. I’m sick of ai-generated reviews, I’m sick of “paid reviews” and youtube videos of “this company sent me this product for free with these 12 talking points which I will now read to you”, and I’m sick of companies called AXLGOFN trying to sell me cheap tat that will last 14 minutes.