Can everyone please stop claiming and speculating that Valve’s new hardware will be loss leaders? If you watch LTT and Gamers Nexus’s first videos on the announcement, they actually spoke with Valve’s engineers. And the Valve representatives already said that the new hardware WILL NOT BE LOSS LEADERS.
There isn’t even evidence that the Steam Deck was a loss leader. All GabeN said was that the lowest cost launch model was priced “painfully”, which doesn’t necessarily mean it was sold at a loss, it could easily have been sold at a very tight margin.
And no, low margins does not meet the definition of a loss leader. A loss leader is a product sold below cost, in that every unit sold actually costs the seller money.
I get the desire to speculate on new hardware. It’s fun and it helps pass the time until we hear more info from Valve. But there’s limits to what is reasonable. Valve has already stated that the new hardware won’t be loss leaders, so hoping and/or claiming they are isn’t reasonable.
Sorry for the rant, but all of the comments that seem to have only skimmed headlines are quickly getting to me


I‘m always amazed at the amount of people believing the Steam Machine will be sold for the same or less than the most expensive version of the Steam Deck while being six times as powerful.
Just playing devil’s advocate here. I don’t necessarily disagree with you, but there are some interesting factors at play.
Steam Machine is also bigger. Small costs money if you want powerfull.
Also, it’s newer hardware.
I think it will be priced at least a 100€ above the Deck, but I would also be willing to pay that for a console/living room computer.
I’m fully expecting an 800+ USD price tag. And I’ve made my peace with that.
That’s my average, but wouldn’t be super surprised if it was up to $1000 due to tariff and AI shenanigans
Really I’m just hoping it’s not much more than a PS5 Pro or Xbox Series X.
I don’t want either of those, but would love a gaming PC, but don’t have time to build or have the money to shop one really.
So this is a really good above middle ground, assuming it’s less than 1k.
Please Valve take my moneys