One thing I see as underestimated is that having a major standard device is huge for indie development and could greatly benefit the most flourishing artistic landscape.
One of the problems today is that the indie and AAA markets are increasingly distant, publishing a game on the PS5 or XSX digital store is prohibitive for a small indie team, but if Steam Machine is successful, we can expect more easy access to indie games by (ex)console gamers, and later a reduction in publishing costs on consoles.
I believe Steam Deck has already started this process, but with a device that will compete with the 9th generation of home consoles the indie game diffusion could accelerate.
They’re marketing where it matters, to people who use their platform.
They sent out all the demo units for reviewers to hit the wider gaming audience on PC.
This stuff is never gonna convert console users who don’t already have steam accounts.