Ubisoft is a weird beast. They keep putting out the same slop time after time and people keep buying it up. I think Ubi is just really good at production quality and marketing, and this is apparently good enough to garner sales over and over again. It’s like…they have talented devs, but they don’t let them cook. They have a very “top-down” approach to design to encourage consistency in their catalog, but it seems like it’s also what has caused them to stagnate.

On the one hand, I appreciate that they are fighting this fight and trying to put a kibosh on the next gen of gamergaters. On the other hand, I kind of don’t care so long as every game they put out is all flash and no substance.