• utopiah@lemmy.ml
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    1 day ago

    Brand new example : “Skills” by Anthropic https://www.anthropic.com/news/skills even though here the audience is technical it is still a marketing term. Why? Because the entire phrasing implies agency. There is no “one” getting new skills here. It’s as if I was adding bash scripts to my ~/bin directory but instead of saying “The first script will use regex to start the appropriate script” I named my process “Theodore” and that I was “teaching” it new “abilities”. It would be literally the same thing, it would be functionally equivalent and the implement would be actually identical… but users, specifically non technical users, would assume that there is more than just branching options. They would also assume errors are just “it” in the process of “learning”.

    It’s really a brilliant marketing trick, but it’s nothing more.