Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.
Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.
Tesla were advertising long before then, just not in the traditional sense.
They let YouTubers and influencers borrow their cars, and gave them a commission on every car they helped sell.
They purposefully stirred up controversy to get news article clicks.
They had a very outspoken CEO making outlandish claims and cosplaying as the saviour of humanity, bringing lots of attention to Tesla.
They launched a Tesla into space.
That stuff doesn’t show up on Tesla’s books as marketing, but it absolutely is marketing.
All of that is marketing.