Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.
Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.
As someone who works in marketing. We are not ignorant to how people operate and how to get in front of them. Go to the sentence that “Management makes most of the decisions”. We’ll be aiming for the people who actually buy things. Unfortunately in B2B sales that is usually the CEO/CFO/VP who has very little time to read and learn and would rather someone call and explain everything to make a problem go away. Typically they are of an older generation and hate digital media and wouldn’t be caught dead on Reddit.
That said, I always say honestly sells itself. Embellishing the truth or straight up lies will only get you so far and it’s typically short term gains.
Agency’s love scummy marketing tactics. This because it’s good numbers to them and they could give a fuck what it does to the client. They just want them to see that the graph goes up sharply for the first month and than silently bleed them dry as it flattens out and they can push more tricks or services to make graph go up again.
Inhouse teams (like me) can’t shit where they eat, so have a more genuine strategy for the long term. We are vested in the well-being of our company.
Seems to me the difference between ethical and unethical marketing is the difference between trying to inform vs. influence your potential customer.
Products need a way to find customers, and customers need a way to find products - this is the problem marketing should be solving. Instead I see businesses hiring people trying everything but just informing customers.