Is it a conspiracy? For months, YouTubers have been quietly griping that something looked off in their recent video uploads. Following a deeper analysis by a popular music channel, Google has now confirmed that it has been testing a feature that uses AI to artificially enhance videos. The company claims this is part of its effort to “provide the best video quality,” but it’s odd that it began doing so without notifying creators or offering any way to opt out of the experiment.
And that’s why it’s become a meaningless term. If that’s what we’re being told we’re supposed to call it then that’s what we’re going to call it. Blame greedy companies marketing for that, not the journalists and people trying to make sense of the endless stream of meaningless garbage pouring out of these so-called “AI” companies.