Just come across this. Haven’t dug too deep but sounds like an interesting opportunity. I think it can only succeed if it is fully compliant with current systems. Seems to only be mobile clients. No desktop? Are big tech going to permit this to grow? It would shut down a data mining opportunity …
I wouldnt say that people dont care. See this example now. Earlier sites were free to implemet all sorts of spyware in their cookies and people didnt know, so it maybe seemd like people “didnt care” but after some new lavs were implemented that forced sites to request permision from the user directly, i saw many people that dont want to click “i agree” and that was good news because to me also looked like people dont understand whats going on so thats why they dont care. But if you ask them directly, when they have opcion to chose thay say no i dont want to allow tracking! So for me i think that we should just explain how to say no. What to do to forbid someone to track you. Look at me i sure didnt know anything abot that, infact anything about computers realy, and now im on linux and prefering open source software…
If they don’t understand, it’s because they don’t care. Companies like Meta, MS and Alphabet make international headlines every day for privacy violations.