To be clear, this is a different system than stores listing non steam key games.
That depends. For GOG and EGS, yeah, those stores don’t want to sell Steam keys, they want to sell keys for their own platform. But other stores like Fanatical sell Steam keys, and I’m not exactly sure how those work.
My point is that devs can sell keys on their own and take 100% profit if they want, they just can’t undercut Steam. And that’s pretty common in retail, if you see a product in store, it’ll be a very similar price to buy direct. It turns out, retail stores don’t like providing marketing just to get undercut on your website or a competitor store.
Valve doesn’t get a free pass just cause they have a better platform
Neither does EGS just because they take a lower cut and give away free games.
AFAIK, Steam isn’t doing anything differently than other retail stores. If EGS were in Valve’s position, you can bet they’d be way worse.
That depends. For GOG and EGS, yeah, those stores don’t want to sell Steam keys, they want to sell keys for their own platform. But other stores like Fanatical sell Steam keys, and I’m not exactly sure how those work.
My point is that devs can sell keys on their own and take 100% profit if they want, they just can’t undercut Steam. And that’s pretty common in retail, if you see a product in store, it’ll be a very similar price to buy direct. It turns out, retail stores don’t like providing marketing just to get undercut on your website or a competitor store.
Neither does EGS just because they take a lower cut and give away free games.
AFAIK, Steam isn’t doing anything differently than other retail stores. If EGS were in Valve’s position, you can bet they’d be way worse.