Sounds like CF is just offering it as a service to their customers (e.g. platform/website operators). CF will handle detection and billing, but the money will mostly be going to the website (minus fees, I’m sure they’re not doing it for free)

So if it’s a content creator running their own website through CF then that money would definitely be going towards them. It gets muddier when it’s a platform like say Patreon or big social media.