BEUC – together with 25 members from 21 countries – filed a complaint today with the European Commission and European consumer protection authorities against SHEIN for its use of deceptive techniques (‘dark patterns’). These push consumers into purchasing more than originally intended and fuel the environmental and societal problems caused by the fast fashion industry.
Honestly this would most likely work very well as advertising, and generate a lot of free publicity around the unconventionality of it all.
A marketer’s pride would never let them tell the truth.